What are the three components to being a successful commercial real estate property manager? I have found that the people that have “been through it all” seem to always know the answers to this question. It’s something that can be taught, but is better when tried and true.
I always find it fascinating to read or listen to other real estate investor’s stories about how they have become successful. It’s not often that you read about commercial investors because I think the majority of commercial properties are owned by large corporations. When you hear from an individual that has big impacts it typically begins with a small start.
I came across Harmel S Raya’s article on REI-INK.com (A Business Publication for Real Estate Investors), My Start as a Mailroom Clerk. His article is a quick and compelling snippet of his last 30 years and why he became successful not only in investing in commercial real estate but in the stock market and venture capitalist dabbling as well. We can take his experiences and transform them into components of how we can be successful at commercial property management in Nevada County and Placer County CA.
When I began my career in real estate when I was just 20 years old, I was repeatedly told by my boss (a top producing Realtor most of his career) that you always have to go “back to the basics”. What did that mean? (COMPONENT #1) Pounding pavement, cold calling, and sending mailings. Raya’s article confirmed this method of finding or continuing success when he said, “Soon, I was assigned my own desk. I was given the Yellow Pages to start prospecting and cold calling for customers, which was very tough work.” To this day, when I find a few spare minutes in my day (which is not very often) I always remember that I should be spending those moments going “back to the basics”. Because, after all, that is how successful people are groomed.
As I continued to ready Raya’s article I really resonated with him when he said, “We treated everyone, not just our tenants, with respect, courtesy and integrity.” This is my theory as well and a good reason why success has followed. (COMPONENT #2) When you treat all the business people you encounter with respect and show them them that you care by a quick response, you are creating the foundation for not only a successful business relationship but profitable business. You see, when the people you interact with on a daily basis are happy, they will spread the word. Referrals, my friends, are they key to success.
Lastly, as a real estate professional, you need to make space for growth. What does that mean, exactly? I think it means (COMPONENT #3) to hire smart when you need the help. Take time to find the talent that you need. It is also important to find people that will be loyal to your business and represent you in the community the way you would represent yourself. With that, growth will come organically and without growing pains. In other words, you will never have more than you can successfully manage. In return, you will see your portfolio grow. Just like Raya said, “Surprisingly, my returns got better and better. Unlike many, we sailed right through the so-called Great Recession. Before too long, the value of my real estate portfolio zoomed right past the $100 million mark.”
To read Raya’s full article continue below or click here to go to REI-INK.com.
~Amelia Barrett, President/Broker, Barrett Property Management, Inc.